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Jonathan Engelsma

STATS: 84% of Social Media Programs Don't Measure ROI - 1 views

  • n fact, 84% of respondents said they don’t currently measure the ROI (return on investment) of their social media programs.
Jonathan Engelsma

StorefrontBacktalk » Blog Archive » The Modernization Of Lord & Taylor: It... - 0 views

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    "I have to protect the billion-dollar brand. When I look at the dollars that I am going to invest, I look at the return. I know what my ROI is," Shelffo said. "When I look at mobile, I see a lot of investment."
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