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Jonathan Engelsma

Distimo Blog - Our Presentation From Mobile World Congres 2010 - Mobile Application Sto... - 0 views

  • Our presentation was titled “Mobile Application Stores – State Of Play” and highlights some of our findings on the six largest device manufacturer stores; Apple App Store, BlackBerry App World, Google Android Market, Nokia Ovi Store, Palm App Catalog and Windows Marketplace for Mobile.
Jonathan Engelsma

Blackboard MobilEdu - 1 views

  • With an Apple® iPhone™, iPod Touch® or any other web-enabled mobile device, MobilEdu users can navigate campus/school maps and course catalogs, get real-time updates on sports teams and special events and even e-mail instructors and classmates. Branded uniquely for each institution, MobilEdu can be accessed by users who download their institution’s iPhone application from the Apple AppStore to their iPhone, iPod touch, or by using any mobile web browser.
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    For an example instantiation checkout m.UW (University of Washington) in the iTunes App Store.
Jonathan Engelsma

VisionMobile :: blog :: Mobile App Stores: The Next Two Years - 0 views

  • In this article we ‘ll review the present state of the market, the key App Store building blocks and where will the market be heading in two years.
  • And while technical openness was established 7 years ago, what was lacking all these years was commercial openness; the funnel between external developers and in-market handsets was so thin that very few software players could pass through. It took Symbian six years to reach 10,000 applications, while it took Apple only 6 months (see our earlier analysis). In the first year of operation, Apple’s App Store brought in 65,000+ apps, 100,000 registered developers, 1.5Billion application downloads and availability to consumers across 77 countries through 40 million iPhone and iPod Touch devices sold.
  • n this historical context, it is easy to see that App Stores are a developer-to-consumer merchandising channel; a go-to-market vehicle for allowing consumers to distribute and retail their applications directly to the end-consumers, while taking out the middlemen from distribution and retailing.
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  • “Today’s app stores throw the high value apps together with the low value ones into the same pool. The top-10 listings are based on number of downloads in most cases. There needs to be better segmentation, so that high-quality applications can be seen as quality applications”, notes Sebastian-Justus Schmidt
  • eyond specialized app stores, recommendations will also play a crucial role in merchandising. ‘People who bought this also bought that’ (aka collaborative filtering) and social endorsement (aka social graph mining) will become key to App Store performance, which is why Nokia has hired some of the brightest minds to work on Ovi Store recommendations
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    Good read with some interesting historical data on mobile apps as well. Watch for commentary on my blog soon...
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