DAR Motion Pictures has come up with the most versatile production house, and its latest release The Lunchbox, in collaboration with UTV and Dharma Productions did good business at the box-office.Its upcoming projects are Mickey Virus, Ugly, etc. Arun Rangachari from the production house says "Our content strategy is genre and demographic agnostic, and is driven by a core philosophy to bring high-quality content to a cross-section of Indian audiences. Backed by best-of-class talent, each of our films this year belongs to a different genre and is focused on a distinctive audience segment."The production house aims to invest in different genres of films. "We are currently finalizing our slate of films for 2014, which again will be equally eclectic in terms of genres, themes, narratives, budgets and casting, with high-quality content being at the core," says Vivek Rangachari from the production house.Director Ritesh Batra says, "I am very excited to be a part of DAR family with The Lunchbox. As a production house they give creative freedom and support to their directors."Manish Paul, who plays the main lead in Mickey Virus, said, "After my experience of working with them on 'Mickey Virus', I can say that that they know how to identify and nurture creative talent."We hope they keep on attain success!
