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A Behind-the-Scenes Look. Give us a sense of what it is like to be a novelist. How did you feel when you finally landed an agent? What does a typical writing day look like for you? What’s it like to see your book in print and hold a copy in your hand for the first time?

Perhaps the most radical example of this was the World Builder project launched in conjunction with Adam Christopher’s superhero noir novel, Empire State in 2011. The idea was to not just encourage fan art, but to give it the publisher’s seal of approval.

Collaborations between writers and fans are nothing new, but a new wave of projects are revisiting the concept with modern technology

Book publishers have long attested that short story collections don’t sell; Wolf would respond they’re not trying hard enough. “Traditional publishers don’t do a lot of marketing for the midlist authors today,” he said. “I don’t know if it’s that they’re too busy trying to survive or they don’t have the budget.”

“I’m organizing and coordinating all the different authors and having them all communicate to their specific niches and audiences. I’m driving them to a common landing page and we created a book blog. We’re leveraging social media and talking to the press.”

it’s true that, with limited marketing budgets, publishers often have to focus on the big titles, and smaller authors must pick up a lot of the marketing work themselves for a shot at success.