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Debera Daniel

| The Afro-American Newspapers | Your Community. Your History. Your News. - 0 views

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    Afro Charities was incorporated as a 501-C3 nonprofit organization in 1963, however the official mission of Afro Charities is rooted in the Afro American Newspapers' longstanding dedication to community service. From the inception of its founding in 1892 by John H. Murphy Sr., the company took on the responsibility of uplifting the African American community through charitable programs.
whoelscher

6 Top Visual Twitter Tips That Help You Stand Out | Business 2 Community - 0 views

  • I suggest using a few keywords that represent your brand – i.e., genre, interests, business or service, and using hashtags (#) with them. Why? This makes it a hot link (this one goes to #snark) to Search – important for you to have more visibility in Twitter’s internal search engine.Also, this is how you show up on Google.
  • If you’re using a header for your Facebook timeline, now you can use the same one for your Twitter header. Very cool.
whoelscher

The Man Who Took on Amazon and Saved a Bookstore - Forbes - 0 views

  • double digit sales growth month by month over the last year.
  • Imagine for a moment what it would feel like if people walked into your company and used the lobby to call your competitors and buy their products. That’s standard consumer behavior in a bookstore.
  • To truly compete, he would also have to solve consumer’s expectations for instant gratification and delivery.
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  • Essentially, Jeff installed a printing press to close the inventory gap with Amazon.  The Espresso Book Machine sits in the middle of Harvard Book Store like a hi-tech visitor to an earlier era.
  • can print nearly five million titles including Google Books that are in the public domain, as well as out of print titles. We’re talking beautiful, perfect bound paperbacks indistinguishable from books produced by major publishing houses.
  • can print that book for you in approximately four minutes.
  • get any book delivered the same day by an eco-friendly Metroped “pedal-truck,” or a bicycle, as I like to call them.
  • fanatical attention to customer service
  • Ultimately the bookstore exists to serve a community
whoelscher

How to Survive in the Age of Amazon by Janaka Stucky - 0 views

  • Unless bookstores can not only acknowledge their role as beacons of culture, but really embrace that role and market themselves as such—as long as they try in vain to compete with one of the world’s largest retailers at its own game—they will slowly lose ground as they steadily morph into increasingly bizarre hybrids of book-music stores, bookstore-cafes, and bookstore–tapas restaurants, until they simply become businesses that sell the latest quirky breakout novel on the side to customers who’d rather pay $15 for a sandwich and a cup of coffee than for a book.
  • Here in the Boston area, two bookstores have managed to not only survive but thrive: the Harvard Bookstore (not affiliated with Harvard University) in Cambridge and Brookline Booksmith in Brookline.
  • they also sell a great selection of used titles at lower prices.
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  • robust websites that offer options
  • interesting and revelatory staff selections
  • host over 100 readings a year
  • A well-read staff that can anticipate their customers’ interests are one of the greatest assets any bookstore can have.
  • This is where the almighty in-store event comes into play, and it’s really at the heart of what distinguishes a bookstore from an online retailer, what makes a bookstore a center for culture in its community, unlike a Walgreens.
  • Poetry, the least profitable and most esoteric of all the genres, can save the bookstore.
whoelscher

GigaOm's Michael Wolf Launches Digital Publisher BSTSLLR | paidContent - 0 views

  • Book publishers have long attested that short story collections don’t sell; Wolf would respond they’re not trying hard enough. “Traditional publishers don’t do a lot of marketing for the midlist authors today,” he said. “I don’t know if it’s that they’re too busy trying to survive or they don’t have the budget.”
  • “I’m organizing and coordinating all the different authors and having them all communicate to their specific niches and audiences. I’m driving them to a common landing page and we created a book blog. We’re leveraging social media and talking to the press.”
  • it’s true that, with limited marketing budgets, publishers often have to focus on the big titles, and smaller authors must pick up a lot of the marketing work themselves for a shot at success.
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  • Kevin Kelly’s “1,000 true fans” principle, the idea that an artist needs 1,000 true fans, “who will purchase anything and everything you produce,” to succeed.
  • that principle can be multiplied for a short story collection. “If you take a collection of mid-list fiction authors and put them together, you potentially have a culmination” of their thousand true fans, he said.
    • whoelscher
       
      Very true. It worked for the "Machine of Death" anthology, which was written by largely unknown authors.
  • This is the democratization of publishing, Wolf says.
    • whoelscher
       
      This is an over-used and grossly inaccurate term for what's happening in the industry. Democracy in publishing would spell disaster for all parties involved. There will also be a need for curators of content. So I think it might be more akin to a republic.
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    "If you take a collection of mid-list fiction authors and put them together, you potentially have a culmination" of their thousand true fans
whoelscher

Smylie creates indy comic book publisher : page 1 - NorthJersey.com - 0 views

  • [We want stories that are] adventure-oriented, certainly, but hopefully with an emphasis on some literary or artistic merit, something to catch the eye and let people know that it’s a little bit different from other genre work they’ve seen.
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