We inhabit a world of niche interests and platforms and distractions, where everyone is supposedly paying attention to their own thing. Unlike the mass-audience days of I Love Lucy—a show that commanded a remarkable 71 percent of television eyeballs in 1953—today you can happily silo yourself from signals that you don’t care about. Our attention spans are shrinking. Axios reported this week that more than 70 percent of the American population regularly uses another digital device while watching TV. It’s incredibly hard to seize attention in 2018; there’s too much to read and watch, too much to look at.
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