Growth+Sales: The New Era of Enterprise Go-to-Market - Andreessen Horowitz - 0 views
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Bill Fulkerson on 29 Jul 20Most recent macro trends - cloud compute, social, mobile, crypto, AI - that have reshaped the technology landscape are rooted in new technical capabilities or pushing the frontier of product form factors. Another shock to the system is emerging today, driven not by the underlying technology, but by an evolution in customer buying behavior. For shorthand, we think of this trend as "growth+sales": the bottom-up growth motion eventually layered with top-down sales.
