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We inhabit a world of niche interests and platforms and distractions, where everyone is supposedly paying attention to their own thing. Unlike the mass-audience days of I Love Lucy—a show that commanded a remarkable 71 percent of television eyeballs in 1953—today you can happily silo yourself from signals that you don’t care about. Our attention spans are shrinking. Axios reported this week that more than 70 percent of the American population regularly uses another digital device while watching TV. It’s incredibly hard to seize attention in 2018; there’s too much to read and watch, too much to look at.

As Columbia Law Professor Tim Wu writes in his book The Attention Merchants, Trump “cannot be avoided or ignored and his ideas are never hard to understand. He offers simple slogans, repeated a thousandfold, and he always speaks as a commander rather than a petitioner, satisfying those who dislike nuance. With his continuous access to the minds of the public, the president has made almost all political thought either a reflection, rejection, or at least a reaction to his ideas. That is what power looks like.”

“The way to disempower Trump is to ignore him, but it’s too hard even for his opponents to do it,” Wu told me over the phone recently. “It has to be a pure attention battle. If you were another network and Trump was I Love Lucy, what do you do? You can’t necessarily spend all your time criticizing I Love Lucy because that will just build it up. You need your own programming and to develop your own characters and celebrities who have to be as interesting and compelling. You need to have your own show. And I don’t think Democrats have their own show other than the ‘I Hate Trump’ show.”

Recent history has shown that we can’t be sure that economic expansion alone will solve our wider economic problems. Almost all of the benefits of economic growth during the past 30 years or so have accrued to the rich, and mostly to the super-rich. Real income for most people has been stagnant or even declined. The new jobs that have been created are mostly temporary, low-wage, no-benefit jobs. Permanent, good-wage jobs with benefits have continued to disappear. Rather than giving money to the rich in these circumstances and hoping that it trickles down to the rest of us, as the supply-siders suggest, it would be better to give money to the poor and middle-class, as the Keynesians suggest. The Keynesian approach, after all, has worked many times in the past. Indeed, it’s how the West emerged from the Great Depression. But most importantly, if for some reason it doesn’t work, at least we will have made the right people better off.