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The term artificial intelligence typically refers to automation of tasks by software that previously required human levels of intelligence to perform. While machine learning is sometimes used interchangeably with AI, machine learning is just one sub-category of artificial intelligence whereby a device learns from its access to a stream of data.When we talk about AI spending, we’re typically talking about investment that companies are making in building AI capabilities. While this may change in the future, McKinsey estimates that the vast majority of spending is done internally or as an investment, and very little of it is done purchasing artificial intelligence applications from other businesses.

62% of AI spending in 2016 was for machine learning, twice as much as the second largest category computer vision. It’s worth noting that these categories are all types of “narrow” (or “weak”) forms of AI that use data to learn about and accomplish a specific narrowly defined task. Excluded from this report is “general” (or “strong”) artificial intelligence which is more akin to trying to create a thinking human brain.

The McKinsey survey mostly fits well as evidence supporting Cross’s framework that large profitable industries are the most fertile grounds of AI adoption. Not surprisingly, Technology is the industry with highest AI adoption and financial services also makes the top three as Cross would predict.Notably, automotive and assembly is the industry with the second highest rate of AI adoption in the McKinsey survey. This may be somewhat surprising as automotive isn’t necessarily an industry with the reputation for high margins. However, the use cases of AI for developing self-driving cars and cost savings using machine learning to improve manufacturing and procurement efficiencies are two potential drivers of this industry’s adoption.

Artificial intelligence (AI) has the potential to help tackle some of the world’s most challenging social problems. To analyze potential applications for social good, we compiled a library of about 160 AI social-impact use cases. They suggest that existing capabilities could contribute to tackling cases across all 17 of the UN’s sustainable-development goals, potentially helping hundreds of millions of people in both advanced and emerging countries. Real-life examples of AI are already being applied in about one-third of these use cases, albeit in relatively small tests. They range from diagnosing cancer to helping blind people navigate their surroundings, identifying victims of online sexual exploitation, and aiding disaster-relief efforts (such as the flooding that followed Hurricane Harvey in 2017). AI is only part of a much broader tool kit of measures that can be used to tackle societal issues, however. For now, issues such as data accessibility and shortages of AI talent constrain its application for social good.

The United Nations’ Sustainable Development Goals (SDGs) are among the best-known and most frequently cited societal challenges, and our use cases map to all 17 of the goals, supporting some aspect of each one (Exhibit 3). Our use-case library does not rest on the taxonomy of the SDGs, because their goals, unlike ours, are not directly related to AI usage; about 20 cases in our library do not map to the SDGs at all. The chart should not be read as a comprehensive evaluation of AI’s potential for each SDG; if an SDG has a low number of cases, that reflects our library rather than AI’s applicability to that SDG.