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You probably interact with fifty to a hundred machine learning products every day, from your social media feeds and YouTube recommendations to your email spam filter and the updates that the New York Times, CNN, or Fox News decide to push, not to mention the hidden models that place ads on the websites you visit, and that redesign your 'experience' on the fly. Not all models are created equal, however: they operate on different principles, and impact us as individuals and communities in different ways. They differ fundamentally from each other along dimensions such as alignment of incentives between stakeholders, "creep factor", and the nature of how their feedback loops ope !L
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