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Ruth Cuadra

Building Brand Advocates [INFOGRAPHIC] - 0 views

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    In a worldwide Nielsen survey, 92% of online consumers said they completely trust or somewhat trust recommendations from people they know and 70% said the same of consumer opinions posted online.
Ariane Karakalos

Museum attendance up, income down, survey says - latimes.com - 0 views

  • The most common explanations for the increase in attendance given by museums were more aggressive marketing to local communities, people cutting back on travel and trying to find less expensive and closer-to-home leisure pursuits, and the sense that museum admission prices are a good deal compared with other options
Ariane Karakalos

Plains Art Museum Seeks Community Involvement with Upcoming Exhibition « Plai... - 0 views

  • The exhibition, titled You Like This: A Democratic Approach to the Museum Collection, will be on display October 6 to January 15. All work in the exhibition will have been chosen by the public through crowdsourcing.
  • three-step process
  • advisory pane
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  • short survey online
  • pieces to choose from, so the panel will help narrow the focus based on the data from the survey.  After that, the public will b
  • After that, the public will be able to vote online for the specific pieces that will be part of the exhibition.
Elizabeth Merritt

Across cultural lines, home schooling has boomed since COVID-19 hit - Virginia Mercury - 0 views

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    African Americans represent the fastest-growing home-schooling demographic nationwide, and Black and Hispanic families have been more likely than Whites to home-school their children during the pandemic, according to a 2020 survey by the U.S. Census Bureau.
Ariane Karakalos

The Cost of "Free": Admission Fees at American Art Museums - 0 views

  • Museum theorists such as Elaine Heumann Gurian point out that admission fees may be the single biggest obstacle preventing museums from fulfilling their missions as educational institutions that are open and accessible to the widest range of visitors from all income levels and backgrounds. But is the financial position of most art museums so precarious that the 5 percent of operating budget provided by admissions fees is indispensable to the survival of the institution? Is there a middle ground between free admission and a standard entrance fee?
  • Potential visitors—especially families with children—are often concerned about the financial costs associated with a museum visit, such as transportation, parking and lunch. As the costs have risen, visitors expect greater value for their admission dollars.
  • Many of us have visited museums and seen the words “suggested donation” or “recommended amount” next to the admission fees. The actual amount collected per visitor is often significantly lower than the suggested amount
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  • he Art Institute of Chicago switched from free Tuesdays to free Thursday evenings, from 5-8 p.m.
  • At the time of this writing, there is not much more than anecdotal evidence available on the desired result of racially and ethnically diverse visitors during free evening hours, but the Art Institute of Chicago has every reason to believe its change in free hours achieved this. “We had Chicagoans in the museum who reported that it was their first-ever visit,” Lee said. “We had parents telling us that they were grateful that the free hours allowed them to easily bring their children after work. We had more visitors per free hour than we did when the free hours were on Tuesdays.
  • the competing priorities of ideology, practicality and economics. By designating periods of free admission to attract the infrequent visitor, museums can more easily justify charging an entrance fee on a regular basis
  • Cool Culture, an inventive nonprofit formed in 1999, has created a family pass to 71 cultural institutions in New York City. The pass is intended for low-income families, and the program’s primary clients are Head Start and other subsidized child-care centers. Two-thirds of participants have household incomes below the federal poverty line.
  • Although transportation is not provided, participants can visit at any time and return as many times as they wish.
  • Cool Culture’s success is in the numbers: Families who have the Cool Culture Pass are four times more likely to visit a museum than families without the pass, according to Linda Steele, executive director.    
  • one might logically conclude that museums with no admission fee will attract larger audiences and thus have a better chance at earning more revenue within the museum: more visitors, more sales in shops or restaurants. Upon closer scrutiny, this assumption may not be true.
  • museum visitors who did not pay an admission fee were likely to spend even less on additional goods or services than the average visitor who paid a fee to enter, even they were not museum members.
  • responses from museums of various sizes, settings and budgets. The most commonly mentioned benefits of free admission were service to the community and accessibility to a more diverse audience. Increased exposure, attendance and public relations opportunities also ranked high, as did improved opportunities for individual, corporate and foundation support. The primary drawbacks were lost revenue and the inability to build a membership base. Security concerns also figured prominently.
  • Do Not Touch” signs in art exhibitions. Of the 15 responding museums that offered limited free admission days or hours, more than half reported a significant difference in visitor demographics: seniors, large family groups, school groups, disabled persons and drug or alcohol recovery groups were most likely to attend at these times. Museums in Seattle, Scottsdale, San Diego and the San Francisco Bay area all reported an increase in student visitors on free admission days. Sue Cake, a longtime docent at the Oakland Museum of California, observed that free admission days enabled teachers to assign a museum visit as part of a class lesson, likely a factor for increased student visitation at many museums.
  • can discount or waive admission fees on a case-by-case basis. “The experience should have value like a movie, going out to eat, a concert or any other leisure-time activity,” said Deputy Director Amy Oppio. “It is . . . important for guests to believe in supporting the organization and its mission.” 
  • Not all respondents shared Oppio’s view. One of the survey questions asked about the ideal admission fee structure. Of the 24 museums that responded to this question, 30 percent said that free admission is the way to go. Midge Bowman, executive director of the Frye Art Museum, responded that art museums “should be free as public libraries are. Without this open admission, they remain elitist institutions.”
  • ents we write and the act of imposing an entry fee,” she wrote. “Museums, if they remain oriented toward their paying customers will not . . . feel motivated to become essential elements within the community and an important educational resource for all individuals wishing to learn.”
Lisa Eriksen

American Time Use Survey Summary - 0 views

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    Bureau of Labor data on eldercare, labor and leisure hours
Ruth Cuadra

An Average Day in the Arts: State Participation Patterns from the American Time Use Sur... - 2 views

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    see page 5: .2% of California's population visit museums on an average day = about 44,000 people
Elizabeth Merritt

Majority of U.S. Workers Changing Jobs Are Seeing Real Wage Gains | Pew Research Center - 0 views

  • From April 2021 to March 2022, a period in which quit rates reached post-pandemic highs, the majority of workers switching jobs (60%) saw an increase in their real earnings over the same month the previous year.
  • 2.5% of workers – about 4 million – switched jobs on average each month from January to March 2022. This share translates into an annual turnover of 30% of workers – nearly 50 million – if it is assumed that no workers change jobs more than once a year. It is higher than in 2021, when 2.3% of workers switched employers each month, on average. About a third (34%) of workers who left a job from January to March 2022 – either voluntarily or involuntarily – were with a new employer the following month.
  • rom April 2020 to March 2021, some 51% of job switchers saw an increase in real earnings over the same months the previous year. On the other hand, among workers who did not change employers, the share reporting an increase in real earnings decreased from 54% over the 2020-21 period to 47% over the 2021-22 period. Put another way, the median worker who changed employers saw real gains in earnings in both periods, while the median worker who stayed in place saw a loss during the April 2021 to March 2022 period.
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  • A new Pew Research Center survey finds that about one-in-five workers (22%) say they are very or somewhat likely to look for a new job in the next six months
  • those who describe their personal financial situation as only fair or poor are about twice as likely as those who say their finances are excellent or good to say they’d consider making a job change (29% vs. 15%).
  • About half of job switchers also change their industry or occupation in a typical month, but this share has not changed since 2019. Women who leave a job are more likely than men who leave a job to take a break from the labor force, and men with children at home are least likely to do the same.
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