Group items tagged

Cognitive skills...are not hardwired into our brains at all: there is considerable cross-cultural variation in the way we respond to and make sense of environmental stimuli.

"It's not luck, it's not random, it's not cats," he says. "There's a science behind it. We have to understand the psychology and the social transmission process."

Here comes "face messaging"....a digital talking head which can express human emotions on demand could herald a new era of human-computer interaction.

"By measuring brain activity, interviewing test persons about thoughts and reactions, and charting their artistic knowledge, it's possible to gain new and exciting insight into what makes people appreciate good works of art. The model can be used for visual art, music, theatre and literature"

this is one of those interesting angle on trends in neuroscience / quantification; push back will be on 'why do we need to measure everything' ; push towards this world will say - but if we know how people process arts experience we can improve the level of engagement.. Great scan hit!

Certain physical acts of completion provide consumers with a sense of closure that makes them happier with their purchases. How can we apply this knowledge to museums...to exhibitions...to stores/cafes?

pinpoints the specific brain activity that makes new music rewarding and predicts the decision to purchase music.

remembering something old or noticing something new can bias how you process subsequent information.

nonsocial transient behavior

"It's not about seeing the world through rose-colored glasses," Harber says. "It's about having the resources to see things clearly, as they are."

Scientists have discovered that your feelings about something and the value you put on it are calculated similarly in a specific brain region. If this is true for individuals, could also be true for organizations (i.e., collections of individuals)?

The increased sense of weight was found to be related to participants' heightened feelings of guilt, and not other negative emotions, such as sadness or disgust.

There ought to be a way that this result could be used in museum marketing: come visit us...you won't have to be alone with yourself and we're way better than self-administered electric shocks!