Group items tagged

Magazines have long used focus groups to tailor their package. New Scientist took another route for its latest issue, testing whether neuromarketing, which examines the brain’s response to products and brands, could help make the magazine more appealing.

The subjects’ reactions were then analyzed by NeuroFocus, a company with headquarters in Berkeley, Calif., which then rated the results on a scale of 1 to 10, based on factors like memory activation and emotional engagement.

“The human brain loves to solve simple puzzles,” he said. “Anytime something is concealed and revealed, the brain rushes toward it.”

That is, agency-side audience networks are leveraging the targeting data in which pu

lishers have invested to target and segment audiences across the web.

Question 1: Who owns data?

28-Sep-2007 09:38 214K  sdarticle-3.pdf28-Sep-2007 09:38 270K  sdarticle-4.pdf28-Sep-2007 09:38 149K  sdarticle-5.pdf28-Sep-2007 09:38 165K 

The role of Learning Management Systems has changed dramatically over the last ten years. The first higher education learning management systems were places for professors to place materials and students to submit assignments. These were different from Content Management Systems, which allowed learners to follow a learning path through a course, grading systems, which kept track of grades, enrollment systems, which allowed students to enroll in classes, student accounting systems, which tracked payments and expenses, data warehouses, which allow analysts to mine the various systems for actionable trends, and all the other myriad systems that schools use to run their academics and operations.

Today, in both K12 and postsecondary, there is a growing need to integrate these systems. In higher education, schools have tried to patch together brittle middleware applications to bridge the various systems. This has not been an issue yet for K12, because of low penetration of the LMS into public schools. But federal calls for increased use of data, and the need to handle more students and show better results, with decreased resources will likely hasten the introduction of the LMS in elementary and secondary schools.

as the third or fourth place word processor. Excel was the second most popular spreadsheet. Forefront was selling the second most popular presentation program, called PowerPoint. Microsoft bought Forefront, and then integrated the three applications into one bundle, MS Office, which has controlled the desktop word processing, spreadsheet, and presentation market for over 15 years.

In todays, computer-centered society, designing interactive media has emerged as a new profession. Interactive design is often associated with spread of computers as a communication and interaction tool. However, interactive design has been a staple of artists and designers for many centuries. We present a historical perspective upon interactive design and point out the close relationship of this field with different fields of art and design. We argue that interactive media design is a distinct and evolving field and that it is imperative to teach it as such. In this paper, we have adopted this perspective and detailed a new four-year under-graduate curriculum on interactive media design education. This curriculum stresses the various components of interactive media design and its close relationship with computer science. art and design - currculum design - interactive mediaThis revised version was published online in July 2006 with corrections to the Cover Date. Fulltext Preview SPRINGER.Ads = ((typeOf (SPRINGER.Ads) === 'undefined')|| !SPRINGER.Ads) ? {} : SPRINGER.Ads;SPRINGER.Ads.Google = {keywords :"art and design currculum design interactive media"} google_protectAndRun("ads_core.google_render_ad", google_handleError, google_render_ad); Share this Item email citeulike Connotea Delicious Frequently asked questions General info on journals and books Send us your feedback Impressum Contact us © Springer, Part of Springer Science+Business Media Privacy, Disclaimer, Terms & Conditions, and Copyright Info Not Logged InNot RecognizedRemote Address: 66.192.104.10Server: MPWEB41HTTP User Agent: Mozilla/5.0 (Macintosh; U; Intel Mac OS X 10.5; en-US; rv:1.9.1.2) Gecko/20090729 Firefox/3.5.2 var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));var pageTracker = _gat._getTracker("UA-6028168-1");pageTracker._trackPageview(); //  close Username Password Remember Me ct

At the end of February, McGraw-Hill’s Macmillan unit unveiled a new electronic book imprint, DynamicBooks, that will let professors create their own textbooks, using their own material as well as materials developed by Macmillan. "Basically, they will go online, log on to the authoring tool, have the content right there and make whatever changes they want," Brian Napack, president of Macmillan, told The New York Times. "And we don’t even look at it."

Students will pay about one-third as much as the the paper-bound version's list price.