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At the end of February, McGraw-Hill’s Macmillan unit unveiled a new electronic book imprint, DynamicBooks, that will let professors create their own textbooks, using their own material as well as materials developed by Macmillan. "Basically, they will go online, log on to the authoring tool, have the content right there and make whatever changes they want," Brian Napack, president of Macmillan, told The New York Times. "And we don’t even look at it."

Students will pay about one-third as much as the the paper-bound version's list price.