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John Reneski

Perplexing ethical dilemmas of online marketing - iMediaConnection.com - 1 views

www.imediaconnection.com/...25704.asp

technology

shared by John Reneski on 28 Jul 10 - Cached
  • That is, agency-side audience networks are leveraging the targeting data in which pu
  • lishers have invested to target and segment audiences across the web.
  • Question 1: Who owns data?
  • ...4 more annotations...
  • Question 2: Is it morally correct for agencies to be opaque with publishers and/or clients as to how they're leveraging data?
  • Question 3: Is it OK for agencies to both buy and sell inventory to the same advertiser?
  • There's that issue, plus the question posed by the arbitrage situation itself. What's the "acceptable" margin for ad inventory if an agency acts as both buyer and seller to an advertiser? Is that situation even morally permissible?
  • We all need to be thinking about these questions. And we need to think about it more deeply than simply drawing parallels to what happens in the traditional direct marketing business or by propping up imperfect analogies that don't apply in the digital world.
  • John Reneski on 28 Jul 10
     
    This article does a good job at examining one of the ethical dilemma of online data... this article probably well positioned for a graduate student.
Tereza Vieira

Japanese AffectPhone Concept Conveys Emotions Through Heat - 0 views

gizmodo.com/...-conveys-emotions-through-heat

shared by Tereza Vieira on 14 Apr 10 - Cached
  • Japanese AffectPhone Concept Conveys Emotions Through Heat
  • Tereza Vieira on 14 Apr 10
     
    Japanese researchers at the Rekimoto Lab's AffectPhone monitors Galvanic Skin Response for conveying emotions through an iPhone.
Andrew Barras

For-Profit Accreditation, Online Courses, and DRM « The Xplanation - 1 views

blog.xplana.com/...itation-online-courses-and-drm

education books google

shared by Andrew Barras on 09 Aug 10 - Cached
  • I share this item that provides a tally of books in the world — 129,864,880
  • And speaking of big numbers, take note that there are now 144 million blogs on the Internet.
  • On the education front, I would be remiss if I didn’t point out the latest number of EDUCAUSE Review Magazine.
  • Andrew Barras on 09 Aug 10
     
    Hodge podge of data. Bill gates. good stat on google books
John Reneski

PILOTed: Thoughts on the Blackboard acquisition of Wimba and Elluminate - 3 views

academicbiz.typepad.com/...n-of-wimba-and-elluminate.html

tools technology WIMBA

shared by John Reneski on 07 Aug 10 - Cached
  • The role of Learning Management Systems has changed dramatically over the last ten years. The first higher education learning management systems were places for professors to place materials and students to submit assignments. These were different from Content Management Systems, which allowed learners to follow a learning path through a course, grading systems, which kept track of grades, enrollment systems, which allowed students to enroll in classes, student accounting systems, which tracked payments and expenses, data warehouses, which allow analysts to mine the various systems for actionable trends, and all the other myriad systems that schools use to run their academics and operations.
  • Today, in both K12 and postsecondary, there is a growing need to integrate these systems. In higher education, schools have tried to patch together brittle middleware applications to bridge the various systems. This has not been an issue yet for K12, because of low penetration of the LMS into public schools. But federal calls for increased use of data, and the need to handle more students and show better results, with decreased resources will likely hasten the introduction of the LMS in elementary and secondary schools.
  • as the third or fourth place word processor. Excel was the second most popular spreadsheet. Forefront was selling the second most popular presentation program, called PowerPoint. Microsoft bought Forefront, and then integrated the three applications into one bundle, MS Office, which has controlled the desktop word processing, spreadsheet, and presentation market for over 15 years.
Kenneth Cossin

Apple's New North Carolina Data Center Ready to Roll: Apple « - 0 views

gigaom.com/...na-data-center-ready-to-roll-2

Apple Server Farm Cloud Computing

shared by Kenneth Cossin on 26 Oct 10 - No Cached
  • Kenneth Cossin on 26 Oct 10
     
    Apple's new server farm in rural NC
Tereza Vieira

What Google's U.K. Ruling Says About Its Power in Europe - 1 views

www.fastcompany.com/...says-about-its-power-in-europe

shared by Tereza Vieira on 22 Nov 10 - No Cached
  • Tereza Vieira on 22 Nov 10
     
    "Why did Google get away with slapped wrists and no fine for their data harvesting in the U.K.? "
Tereza Vieira

The future of mobile communications - 0 views

www.facebook.com/FullSailINB

Twitter

shared by Tereza Vieira on 07 Apr 10 - Cached
  • Hideo Kojima, Japanese pioneer of the video game industry, predicts the end of the consoles era.
  • , including the Asia Society, The Center for Contemplative Mind in Society, Asterisk Animation, and the Sonnett Media Group. You can see a complete credits list and a list of the programs funders on the website: http://www.pbs.org/thebuddha/credits/
  • Award-winning filmmaker David Grubin, the creator of The Buddha, was supported by a diverse and talented group of visual artists, educators, and media production professionals. The show can be viewed online in HD at the PBS website.
  • ...7 more annotations...
  • Award-winning filmmaker David Grubin, the creator of The Buddha, was supported by a diverse and talented group of visual artists, educators, and media production professionals in during the process of bringing the film to PBS
  • Tomorrow at OMA: Opening of Transcending Vision: American Impressionism 1870-1940 Works from the Bank of America Collection, with works by a diverse group of more than 75 American artists, tracing not only the development of Impressionism in America, but the emergence of a truly American style of painting.
  • Japanese electronics manufacturer Sony and world's governing soccer body FIFA have unveiled details of the 25 World Cup matches that they plan to broadcast in 3D.
  • Mark Woodbury, president of Universal Creative, provides a walk-through of upcoming attraction Harry Potter and the Forbidden Journey. The Wizarding World of Harry Potter's opens next June 18.
  • Be entertained while you dine: a London restaurant has thrown away its menus preferring customers to place their orders through an interactive ''e-table',' which they say speeds up service.
  • Can facebook’s stellar growth history in Taiwan be replicated elsewhere in the globe?
  • Record investment pours into Shanghai as the city prepares for the expected tens of millions of visitors to the Shanghai World Expo. The event starts on May 1 featuring culture, featuring art and technology from around the world. 
  • Tereza Vieira on 07 Apr 10
     
    For years, analysts and investors have wondered when international companies would begin putting money into U.S. video game publishers. It seems the time has come. http://www.facebook.com/FullSailINB
Grace Kurth

Gapminder - 0 views

www.gapminder.org/

education Learning survey stats data research trends tools educational resource

shared by Grace Kurth on 28 Apr 10 - Cached
  • Grace Kurth on 28 Apr 10
     
    Global Data and Stats on a plethora of subjects
John Reneski

The Tweet Hereafter - 0 views

www.adweek.com/...2383a07ad64ff82acba61827c7ef26

shared by John Reneski on 10 Apr 10 - Cached
  • If you're a marketer who has steered clear of Twitter, your (non)strategy may be paying off! It's possible that this Twitter thing may just take care of itself
  • In fairness, the raw data may be deceptive. Twitter's proponents argue that its numbers appear low because so many people access Twitter via ways other than its Web site
  • Ewanick says he finds Facebook, which has copied most of Twitter's best features, to be a superior platform.
  • ...3 more annotations...
  • Like Second Life, Twitter has become a wasteland for brands.
  • Apple's not even on Twitter.
  • (Twitter also seems to be a great venue for smaller, lesser-known brands.)
  • John Reneski on 10 Apr 10
     
    Twitter good for small brands and start ups?
Tereza Vieira

HP research shows mainstream media drive Twitter - 1 views

h30507.www3.hp.com/...87985

shared by Tereza Vieira on 15 Feb 11 - No Cached
  • Tereza Vieira on 15 Feb 11
     
    "Twitter users then seem to be acting more as filter and amplifier of traditional media in most cases," though "a significant percentage of trending topics do stem from non-mainstream sources."
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