Because it has an unusually strong community around it, you can find R libraries for almost anything under the sun — making virtually any kind of data science capability accessible without new code. R is exciting because of who is working on it, and how much net-new innovation is happening on a daily basis. the R community is one of the most thrilling places to be in Big Data right now.
R is a also wonderful way to future-proof your Big Data program. In the last few months, literally thousands of new features have been introduced, replete with publicly available knowledge bases for every analysis type you’d want to do as an organization.