Group items tagged

Posted by Michael Krantz, Google Blog Team Q: What do zippers, baby oil, brassieres and trampolines have in common? A: No, the answer isn't that they're all part of the setup for a highly inappropriate joke. In fact, the above list (along with thermos, cellophane, escalator, elevator, dry ice and many more) are all words that fell victim to those products' very success and, as they became more and more popular, slipped from trademarked status into common usage. Will "Google" manage to avoid this fate? This year has brought a spate of news stories about the word's addition to the Merriam-Webster and the Oxford English dictionaries, an honor that's simultaneously highly flattering and faintly unsettling. Consider, for example, this passage from a New York Times story published last May: "Jim sent a message introducing himself and asking, 'Do you want to make a movie?'" Mr. Fry recalled in a telephone interview from his home in Buda, Tex. 'So we Googled him, he passed the test, and T called him. That was in March 1996; we spent the summer coming up with the story, and we pitched it that fall.'" Now, since Larry and Sergey didn't actually launch Google until 1998, Mr. Fry's usage of 'Google' is as distressing to our trademark lawyers as it is thrilling to our marketing folks. So, lest our name go the way of the elevators and escalators of yesteryear, we thought it was time we offered this quick semantic primer. A trademark is a word, name, symbol or device that identifies a particular company's products or services. Google is a trademark identifying Google Inc. and our search technology and services. While we're pleased that so many people think of us when they think of searching the web, let's face it, we do have a brand to protect, so we'd like to make clear that you should please only use "Google" when you're actually referring to Google Inc. and our services. Here are some hopefully helpful examples. Usage: 'Google' as noun referring to, well, us.

This article illustrates the positive aspects of educational blogging. The author uses actual students' and teachers' reactions to show how the changing shape of information has increased the capabilities of schools. Basically, the article explains how educational blogging has impacted how students and teachers communicate and learn.

This is an interesting concept I came across; it involves groups of four school blogs that keep each other alive by giving each other feedback and encouragement.

This article provides detailed information on how educators are using blogs. The main points are the benefits of blogging and how blogs are used with students. It also includes numerous graphs and charts showing responses to surveys regarding information change.

A great example of a student handshake video/blog with proper image citations as part of the blog post.

"Digital Play is a blog of activities and ideas for EFL/ESL Teachers interested in using computer games and digital toys with their learners The authors of the blog are:- * Kyle Mawer * Graham Stanley"

web 2.0 example

Jessica D.'s FCP blog.

Blogging=street cred

In this case, arts, entertainment and leisure influences science and health -- viral videos and the new way that information spreads is fundamentally changing activism and promoting change. Talk about something to another person and just have a "jab session" -- make a video that goes viral and you can change the world.

Interestingly, inconvenient youth is built on the Ning platform. Fascinating use. This video from the blue man group on the environment has been widely viewed around the world. Such videos spark social change -- these are not TV commercials but viral videos that spread from blog to blog and email to email. How information travels has fundamentally changed.

Join Liz Strauss by sharing your 25 words of wisdom and linking back to Liz's blog.

Telling stories is changing fundamentally - this is a great example of new ways of communication that are beginning.

Blog action day is today, October 15th. I let this one creep up on me.!! This is how bloggers unite and talk about important issues related to the world. Poverty is the action issue for this year

Having a blog action day is just one way to get people to stand up and take notice of an issue.

"Two Pew Internet Project surveys of teens and adults reveal a decline in blogging among teens and young adults and a modest rise among adults 30 and older. In 2006, 28% of teens ages 12-17 and young adults ages 18-29 were bloggers, but by 2009 the numbers had dropped to 14% of teens and 15% of young adults. During the same period, the percentage of online adults over thirty who were bloggers rose from 7% blogging in 2006 to 11% in 2009. "

This is a news article that shows differences between facebook twitter and blogs, but helps explane how all of them are used.

This article discusses the use of blogging to teach students. Although it is very helpful, it creates a need to be more cautious on the web. Furthermore, the article defines a blog and gives examples of how they can assist teachers in classrooms.

Trend One: Social Mobile Trend Two: Socialization of Search Trend Three: Geo-Targeting of Social Media Marketing Trend Four: Social Commerce Trend Five: Social Gaming Trend Six: Global Magazine Super Blogs Trend Seven: Global Micro Niche Business

This article uses examples to illustrate the changing shape of information for schools. Computers are used constantly in today's classroom and increase students' creativity. Computers also provide blogs for students to communicate on.

Vicki talks about the rise of the semantic web and analyses a number of blogs using Typealyzer.