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Kate Klingensmith

SquaredPeg » Blog Archive » How #2013 will help us yield better. - 0 views

squaredpeg.com/...2013-yield

highered facebook report engagement recruiting

shared by Kate Klingensmith on 07 Aug 09 - Cached
  • 5 students who emailed/messaged me are now the Admins of the group, so they already feel like a part of the Butler community.  The more you can share this experience and feeling with others, the more you will yield.
Kate Klingensmith

Wired Campus: Facebook Campaign May Have Led UCLA Graduation Speaker to Pull ... - 0 views

chronicle.com/...index.php

highered facebook

shared by Kate Klingensmith on 17 Jun 09 - Cached
  • The Los Angeles Times reported today that the scheduled speaker at the University of California at Los Angeles’s commencement next Friday — the actor James Franco — had backed out apparently because of a months-long campaign by hundreds of students against his selection that was carried out via the Facebook social-networking site.
Kate Klingensmith

Engaging in the Social Web, Social Media, and the Facebook Phenomenon - 0 views

www.universitybusiness.com/viewarticle.aspx

highered social media facebook

shared by Kate Klingensmith on 19 May 09 - Cached
  • Rueben, at SUNY New Paltz, has a team of six devoted to keeping content current and responding to posts. "It's not a traditional work day medium (M-F/9-5). If you're going to invest in social media, part of the investment must include an ‘after hours’ commitment."
  • In our e-newsletter, the most clicked link is the link to Facebook, which indicates to me moving towards engagement through social media is what our constituents are interested in
Kate Klingensmith

Social media for colleges and universities - Technimentis - 0 views

technimentis.com/...-for-colleges-and-universities

highered social media facebook

shared by Kate Klingensmith on 21 May 09 - Cached
  • the College of William & Mary, created a Facebook Page for his alma mater.  In less than two and a half weeks, membership exceeded 1,700, roughly 30% of the current student body. 
  • I am dismayed that this is the effort of a former student rather than the actual administration of the university.
  • Once members are established, keeping them informed of changes, updates, and other messages is extremely simple.
  • ...2 more annotations...
  • If you were to take a seat in any crowded lecture hall on campus, you’d spot at least five to ten students browsing Facebook on their notebook computers; being integrated on Facebook increases the chances that students will be browsing information you’d like them to see when they aren’t focusing on the topic at hand (certainly the lesser of two evils).
  • If data on an unofficial Facebook Page contradicted information on the official homepage of the university, confused students wouldn’t know what to believe.  Even scarier, prospective students, parents, and other groups who don’t know better could easily find themselves at the mercy of the third-party outpost.  What’s to keep a rival school or organization from creating a defamatory page, aimed to cause harm?
    • Kate Klingensmith
      Kate Klingensmith on 21 May 09
       
      VERY good argument for Schools app
Kate Klingensmith

Five Steps to Developing a Powerful Social Networking Strategy - 0 views

www.universitybusiness.com/viewarticle.aspx

highered facebook social media

shared by Kate Klingensmith on 18 May 09 - Cached
  • A 2008 UMass-Dartmouth Center for Marketing Research study states that colleges and universities are adopting social media tactics faster than Fortune 500 companies. More than 700 institutional Facebook pages were launched by December 2007 shortly after the site opened its doors to corporations and nonprofits.
  • the review of eduStyle’s Gallery of Social Sites reveals a strong similarity among Facebook school pages. They typically include the kinds of photography and images available from campus marketing sources, don’t necessarily make the best use of outside applications and other robust Facebook features, and sometimes have startlingly few friends.
  • To gain any benefit from the social web, institutional social networks need to build sustainable communities that grow and significantly expand their reach.
  • ...2 more annotations...
  • Because of its relationship-building power, social networking could become a brave new tool to help achieve a number of significant goals for a higher ed institution, in particular: • Expanding admissions inquiry pools • Tracking prospective students as they move through the recruiting funnel • Improving yield and conversion rates • Bringing alumni back home and integrating them into recruiting and fundraising document.writeln(AAMB6); • Expanding potential donor pools, particularly for annual funds • Broadcasting your brand through “viral word of mouse” • Expanding the reach and constancy of institutional identity
  • A viable strategy starts by defining key audiences and assessing their social media readiness and levels of participation
Kate Klingensmith

Ohio State University - Facebook Faux Pas | InnoGage - 0 views

blog.innogage.com/e-university-facebook-faux-pas

highered facebook social media

shared by Kate Klingensmith on 15 May 09 - Cached
  • Ohio State deleted the negative wall postings from their Facebook page and then temporarily blocked all postings.  This decision came under fire quickly and received a lot of press
  • Do not block the ability for your fans to comment on your page.  This is the very essesnce of Social Media
Kate Klingensmith

Who's Linking? Research on Social Media Callouts. | SquaredPeg - 0 views

squaredpeg.com/...research-social-media-callouts

highered facebook report social media strategy

shared by Kate Klingensmith on 10 May 09 - Cached
  • some schools are very up front with their social media efforts, other bury their hard work deep in a 3rd level text link
  • To your target audience, the Facebook ‘F’ is probably just as familiar as other ‘brand name’ logos. So why not put it where they can see it?
  • Research of 1,387 four year schools has been conducted to determine the usage of direct Social Media Callouts (SMC’s) to external social networking sites.
  • ...1 more annotation...
  • Facebook is the clear winner.
Kate Klingensmith

Facebook and grades: The debate continues - USATODAY.com - 0 views

www.usatoday.com/...09-05-07-facebook-grades_N.htm

facebook education highered

shared by Kate Klingensmith on 08 May 09 - No Cached
  • a new study, published this week, finds the two variables are "likely unrelated."
  • no "robust negative relationship between Facebook use and grades. Indeed. If anything, Facebook use is more common among individuals with higher grades."
Kate Klingensmith

Facebook: Fan Pages vs. Groups for HigherEd Offices | howardkang.com - 0 views

howardkang.com/vs-groups-for-highered-offices

highered facebook engagement

shared by Kate Klingensmith on 07 Aug 09 - Cached
  • Users don’t need an account to access fan page information for events, photos, etc.
  • Visitor Statistics: any analytics are useful.
  • I believe we should be focusing 65% on the fan page, 25% on the group, and 5% on the profile page
  • ...2 more annotations...
  • I won’t have to manually post the items in the Links section, but I can use RSS-Connect to take care of it for me. You can also create custom boxes with FBML and integrate applications or causes related to your office/organization. Facebook pages are a one-stop-shop for viewers;
  • I believe Pages are a great hub for recruitment and awareness, but not an end all (groups are 25% focus for our office). Groups are necessary in the sense that they give ground to form community for students on a smaller scale.
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