Group items tagged

I won’t have to manually post the items in the Links section, but I can use RSS-Connect to take care of it for me. You can also create custom boxes with FBML and integrate applications or causes related to your office/organization. Facebook pages are a one-stop-shop for viewers;

I believe Pages are a great hub for recruitment and awareness, but not an end all (groups are 25% focus for our office). Groups are necessary in the sense that they give ground to form community for students on a smaller scale.

If you were to take a seat in any crowded lecture hall on campus, you’d spot at least five to ten students browsing Facebook on their notebook computers; being integrated on Facebook increases the chances that students will be browsing information you’d like them to see when they aren’t focusing on the topic at hand (certainly the lesser of two evils).

If data on an unofficial Facebook Page contradicted information on the official homepage of the university, confused students wouldn’t know what to believe.  Even scarier, prospective students, parents, and other groups who don’t know better could easily find themselves at the mercy of the third-party outpost.  What’s to keep a rival school or organization from creating a defamatory page, aimed to cause harm?

To date the forum has had moderate success at best. Our only promo is an email and links off the Admission page. We’ve been unsuccessful in having the Bloggers showcased on the www site or elsewhere (change = bad, I guess)

I created a Facebook Fan Page for them so that kids can become a Fan of the Bloggers. From there, they can ask the bloggers questions, see recent blog posts, email them, etc. This takes the conversation back to Facebook, but at least we can get some correct information out there

Now, this is great. Kids are connecting, and effectively yielding each other. So what’s the big problem? Incorrect information.

Because of its relationship-building power, social networking could become a brave new tool to help achieve a number of significant goals for a higher ed institution, in particular: • Expanding admissions inquiry pools • Tracking prospective students as they move through the recruiting funnel • Improving yield and conversion rates • Bringing alumni back home and integrating them into recruiting and fundraising document.writeln(AAMB6); • Expanding potential donor pools, particularly for annual funds • Broadcasting your brand through “viral word of mouse” • Expanding the reach and constancy of institutional identity

A viable strategy starts by defining key audiences and assessing their social media readiness and levels of participation