Discovery Communications Invests in 24/7 TV Channel for Dogs - 0 views
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Nicole Trezzi on 08 Apr 14The company behind Animal Planet has bought a two-year-old network called DogTV. The channel broadcasts 24/7 content for dogs with three categories: relaxation, stimulation, and exposure. The target market for this channel is for owners that feel guilty about leaving their pets home alone. The idea is not new either, a channel called Puppy Channel was launched in 1997 and still has a website today. In August, DogTV closed its distribution deal with DirecTV and DirecTV estimated that half of its 20 million customers are dog owners who would be interested in the channel. DogTV has gone with the HBO style charging their monthly subscription $5 on the channel and $10 for online streaming. If the owners of the dogs are interested in watching the channel as well, the channel may add advertising to it. Dan Fox, Discovery's senior vice president of corporate development, says that DogTV is a very natural fit and is lacking big-name stars. This is good because unlike other very popular shows, the channel will not have to pay a lot for salaries. I think this is a great ideas for dogs who have to stay home because their owners are not allowed to take them out. It will keep the dogs busy as well as keep them entertained and stimulated while the owner is out doing whatever they need to do without having to worry about if their dog is ok.