Samsung planning Canadian retail stores - 0 views
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Jason Strassler on 04 Apr 12This article explains how the successful and profitable Samsung company has decided to open various electronic retail stores in Canada to compete with well-known rivals Sony Corp. and Apple Inc. For Samsung, the retail push is the company's latest move to establish itself as a premium electronics brand, an evolution due to Samsung's success in the smartphone and tablet markets. Another reason for Samsung to have an interest in opening stores, is part of a global movement by the company to expand it's presence with consumers. Samsung, being a major technology company, believes these retail outlets will help showcase their products in a way so consumers can experience the brand and everything Samsung has to offer like never before. This is a smart strategy for Samsung to take part in because this opens up opportunities for consumers to purchase and learn about new and popular Samsung products in a way that was never offered or accessible to them before. A variety of Samsung stores will give this company a huge advantage on the market and this will ultimately set themselves up for bigger and better success in the years to come.