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What you can expect The conference will be organized loosely around the entire process of coming up with an idea, turning it into a product, taking it to market, and building a business that is mindful and sustainable. Accordingly, the sessions will fall into one of four tracks listed below. Many speakers/sessions confirmed already, with more to come!

A Digital Novel Set in the early years of the 21st century and told through text, sound, images, music and games, Inanimate Alice is the story of Alice and her imaginary digital friend Brad.

And, taking it further, what if your participation over a few weeks or months actually impacts the story's development and creates positive change in the real world because a philanthropic mission is integrated into the narrative itself? The Conspiracy For Good is the culmination of this dream. This is the pilot project for a first-of-its-kind interactive story that empowers its audience to take real-life action and create positive change in the world. Call it Social Benefit Storytelling.

Whether you’re a marketer trying to get buy-in for social media from the top or a small business owner wondering why you should bother, knowing high impact applications of social media are helpful. If you’re looking to build relationships with connected, influential individuals (and what business isn’t?) then it’s no longer a question of if you should engage in social media, rather it’s the how and the why.