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While companies are starting to adopt Social Media for online marketing campaigns, and even letting employees participate, the question of ROI (Return on Investment) arises, along with doubts about what metrics to measure. How do you know how effective your social media campaigns are if you’re not measuring any metrics, let alone an overall ROI? Below, we discuss ten important Social Metrics for companies.

The scope of this literature review is to map out what is currently understood about the intersections of youth, reputation, and privacy online, focusing on youth attitudes and practices. We summarize both key empirical studies from quantitative and qualitative perspectives and the legal issues involved in regulating privacy and reputation. This project includes studies of children, teenagers, and younger college students. For the purposes of this document, we use “teenagers” or “adolescents” to refer to young people ages 13-19; children are considered to be 0-12 years old. However, due to a lack of large-scale empirical research on this topic, and the prevalence of empirical studies on college students, we selectively included studies that discussed age or included age as a variable. Due to language issues, the majority of this literature covers the United States, the United Kingdom, the European Union, and Canada.

It’s important to note that your blog is the hub into which all of your social media networks feed for optimal exposure. Some people feel overwhelmed by the notion of starting and maintaining a blog, so below I discuss 11 essential WordPress plugins to get your blog off to a racing start.

I was fortunate enough to get a chance to sit down with John Hagel at last week’s Web 2.0 Summit and discuss a few big-ticket emerging trends: (1) the rise of the “real time” web, (2) the move from the information web (the web of documents) to the social web (the web of people) and (3) the continued promise of mobile devices.

‘Enterprise 2.0: Accelerating Business Performance’, available for free download on the conference website, discusses understanding how you can orchestrate greater value and flexibility from large enterprise backbone applications in conjunction with newer, more agile Enterprise 2.0 processes and technologies in order to effectively support critical business functions.