Users say they know what they want until they get it, and then they want something different.‘
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A PRACTICAL GUIDE TO IMPLEMENTING WEB 2.0 (AKA SOCIAL NETWORKING TOOLS) IN YOUR ORGANIZATION - 0 views
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"A lot of organizations are struggling with what to do with a host of costly, high-maintenance technologies that they have introduced in the last decade, hoping these technologies would produce (a) improved internal productivity, and (b) better relationships with customers ..."
Linear is Not Always Best - 0 views
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I could talk with the users in their own language; go away and develop a module with real data; and create reports, monitoring screens and other processes based on a synthesis of my knowledge, the stated needs of the client and my knowledge of the technology. The application would work in novel ways, users would find new ways of working, and modifications would be agreed upon. Over the course of a year, a powerful application emerged that was very different from anything that either the user or I could have defined.
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In many ways, this is a textbook description of how to implement social media tools within the enterprise. Work iteratively with your users, create opportunities to learn from each other and from the tool using a series of “safe-fail” experiments, stay in beta for as long as it takes to reflect user reality in your tool, and don’t be afraid to step off the straight and narrow path of linear thinking. To be clear, this is not a recommendation that you abandon all logic in your design and implementation. Rather, it is a reminder that there can be great beauty and greater rewards in following a more circuitous route.
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Implémenter les technologies sociales dans l'entreprise
Web 2.0: Warum Unternehmen twittern müssen - Unternehmen - Mittelstand - Blickpunkt Mittelstand - Strategie + Wachstum - Handelsblatt.com - 1 views
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