An article about Jonathan Blow, creator of Braid. His game is featured in the first chapter of Bogost's book ("Art") as an example of a proceduralist game.
This is the social networking homepage of a online gaming website, IGN. I wanted to share this because it seems to overtly combine the gaming and social elements of social media. It also, similar to the AXE site, allows users to follow certain products and claim an identity based on what products the user owns in comparison to other members of the community.
Within the site itself members have some level of gaining badges and competing by listing and comparing their games and interacting with each other. Also, on the level of competition, there are prizes available for different interactions on this site which further invokes the sense of gaming and competition.