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JayDax website is developed by a husband wife team, (John and Shelia Chapman) http://www.jaydax.co.uk/lastsupper/lastsupper.htm Rhetorical Analysis: This is a painting of the Last Supper painted by Leonardo Da Vinci. The purpose of this painting is to depicting the scripture in the Gospel of John 13:21,, in the Holy Bible. The targeted audiences are people who are Christians, artist, bible and historian scholars. Understanding the individuals in the painting are biblical, namely Jesus Christ in center of painting establishes a portion of the targeted audience, and the fact that it is a well known painting of Da Vinci establishes the art and historian scholar audience. Design Analysis: The painting is very good example of visual weight. Both symmetrical and asymmetrical balanced are use. Jesus is centered as well as the arch in the center of the table and the apostles are depicted on both sides of Jesus using symmetrical balance. When examining the table setting of the food symmetrical balance is used. Other examples of symmetrical balance are the rear windows, the gridded ceiling. All of these examples convey the definition of symmetrical as history, dignity, and formality. Asymmetrical balance in seen in the arches, one side is colored in and on side white space is used providing contrast and visual weight. Although the panels on the wall are symmetrical the contrast used on the left side provides an unequal, asymmetrical, balance.

BoD Chapter 1: This page lists 21 formatting characteristics that are based on/ affected by your target audience. As chapter 1 states, deciding who your audience is and knowing about their demographics is one of the first steps in web design.

An article about finding your audience. Full of personal accounts to help apply what is learned to our writing.

A neat little video that connects persuasive writing to the many advertisements all around the world today and the key tips to be successful in persuading an audience. The audience of this video is evidently college students just like us.

Chapter 2: Targeting your audience and considering how successful your design is visually.

Offers a detailed account on effective design principles. Also points out that knowing audience is very important.

This shows how repetition can be used in various ads to catch the attention of the audience

In the latest episode of his podcast, "Penn's Sunday School," Penn Jillette discusses the negative aspect of rhetoric. Beginning around minute 46 of the show, he describes the details of the article "12 Phrases Progressive Need to Ditch." In Jillette's oppinion, changing your words to placate your audience is not only manipulating, but also demeaning.

This article describes how to tailor specific phrase in order to persuade others to agree with your arguments.This emphasizes the understanding of pathos or audience as we learned in our readings about rhetoric

The New Yorker's Ezra Klein breaks down why a skillful use of rhetoric will not always help a President achieve his purpose. This goes back to the point that one's audience will have people who have differing purposes and, in many cases, it will be impossible to persuade everyone.

This photograph is an example of using color to provide emphasis, that is only the tiger is left with color in the image to allow the audience to focus on the tiger.

I like what the person in this video said about repetition. For example, mentions to give your project some variety by moving some parts of your project around. Or you could give it a new color or texture in order for it to catch the audiences eye.

I thought this was a great tutorial on how to utilize typography and the ways typography communicates to the audience.

Research plays a big role in te design process. Research who your audience is, research the market, research the company's goal and the purpose of the design.

This page will help me with Project #1 because it informs me on how to write instructions specifically on the web. It contains a lot of great information, including why knowing your audience is important, how to remain brief but be exact, how to select appropriate wording, and how to perfect the visual appeal of the instructions.

CHAPTER 6-REPETITION I liked this site because it showed examples of repetition using websites and I thought it was very fitting to look at for project 2

This site is awesome! It's dedicated to galvanizing design elements, trends, and problems in web design.  However, it not only makes the audience aware of the problems, it offers solutions on how to effectively fix design/elemental misuse issues.

This is a really good video about what new media is and what it means to us in general terms.

This man really displayed the importance of new media. He accurately defined the material and was extremely persuasive with his view on the critical nature of it.

This man really displayed the importance of new media. He accurately defined the material and was extremely persuasive with his view on the critical nature of it.

Talks about the importance of one type of digital writing, weblog, and how it is being used to talk about topics among users

Some more advanced principals of design that can be used to attract readers. This particular page goes over how elements in web page design can be put in balance to create greater (or lesser) impact to an audience.

The about.com page on balance in design.

I think this is a great resource because it caters directly to digital writing in that it is aimed at how balance works and can be achieved in web design. (10/14)

Very basic checklist of what to include in instructions and how to make the intent clear to the audience.