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In advertising, association (or the "association principle") is: A. a persuasion method that links the product with a setting, person, cultural concept, or positive feeling.

The Association Principle: Association is an advertising technique that involves drawing a mental link between a product and desirable qualities of various kinds that may include attractiveness, wealth, success, family, patriotism, security, happiness, youthfulness, health, adventure, independence, love, romance, sex, etc. If the ad contains:

"I want you!" Uncle Sam is a great example of a symbolic association, whether viewers see him as a symbol of patriotism or propaganda, he is definitely associated with America as a popular rhetorical device. This might be what I choose to use for my rhetorical design assignment this week...hmm...

This article was very interesting to read because it talked about sensory association and how it can be used to heal people like in hospitals. Although this article is mostly geared towards interior designers, I feel like designers in new media can also use this concept to make something that help heal someone.

Describes how building relationships is vital in forming professional identity

This site talks about how Alignment works in design and includes quite a few examples to reference.

"Alignment is another way of creating associations between visual elements, which help users quickly understand the relationships of objects on a page."

What is Repetition? Associated with consistency, repetition refers to the repeating of elements on a page << discusses the definition of repetition and how to use it.

Glasses of milk arranged to resemble teeth.  Advertisement showing milk to give you health teeth.

families

I thought this was a really cool way to incorporate what we read about this week into the real world and see how it is used in a children's museum to help the kids be more interested in science and things.