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Takes a look at the effect of campaign advertising and the message it sends to its viewers

The Association Principle: Association is an advertising technique that involves drawing a mental link between a product and desirable qualities of various kinds that may include attractiveness, wealth, success, family, patriotism, security, happiness, youthfulness, health, adventure, independence, love, romance, sex, etc. If the ad contains:

Glasses of milk arranged to resemble teeth.  Advertisement showing milk to give you health teeth.

Contrast in advertising.  The background of the image is black which of course is going to mean that anything on the foreground will be easily seen.  The product, which is the nail polish, is a bright red which stands out.  The name of the product "Dior" is in a bold white lettering at the bottom.

Contrasting in advertising.  Serious use of contrast in this ad.  The left side of the ad is completely different from the right side.  The women is red whereas the man is black.  "Mad" is white and "men" is red.

Balance used in advertising.  The coke bottles increase and then decrease in size; the largest being in the middle. Folding the ad in half results in the same amount of bottles being seen on each half.  The same couple colors are used without giving it a uniform, balanced feel

Advertisement.  Main image centered in the middle with a simple colored background. Balance is seen with the image which displays symmetrical balance

Advertisement using repetition

In advertising, association (or the "association principle") is: A. a persuasion method that links the product with a setting, person, cultural concept, or positive feeling.

new media is powerful and it impacts the marketing and advertising of companies.

A neat little video that connects persuasive writing to the many advertisements all around the world today and the key tips to be successful in persuading an audience. The audience of this video is evidently college students just like us.

Repetition is action, on websites, social media, advertisments, etc

analyssis of repetiton in several webpages. Gives good examples of repetition

The viewer's eyes are at first drawn to the left because the ad looks off the billboard, but then the reader sees the name of the fitness center which leads to the overweight gentleman on the right of the ad. Follows natural flow of left to right.

This ad uses flow because the entire ad flows from left to the right with the help of the colorful pot which draws your eye to the phrase.

The covers on all magazines follow a type of repetition.  The title is always located at the top and centered.  Then along the left and right of the image there are "top" article names to draw the readers in