In advertising, association (or the "association principle") is: A. a persuasion method that links the product with a setting, person, cultural concept, or positive feeling. B. a theory that argues that people associate a product with the feeling they had - 0 views
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Vasile Grigorita on 19 Oct 13In advertising, association (or the "association principle") is: A. a persuasion method that links the product with a setting, person, cultural concept, or positive feeling.