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Breanne Garland on 15 Sep 09Discusses the role of the press agent in the early 20th century in maintaining public illusions about theater celebrities. The rise of cheap daily newspapers looking for sensational news and human interest stories increased the demand for publicity. This need for news gave rise to false stories designed to enhance the image of the star performer, who often was more than willing to present a certain personality to the public. Publicity for Sarah Bernhardt's 1906 tour was an example of the rising importance of the press agent in the early 20th century.