Europes Privacy Laws and How It Will Impact U.S. Companies - 0 views
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Elizabeth Brzezinski on 05 Jun 12How the European Union (EU) decides to move forward with their online privacy laws in regard to personal information, will greatly impact how the U.S. proceeds with theirs. The "economic partnership" between the two nations are so heavily intertwined, that legislations across seas will impact U.S. companies. The EU has implemented legislations protecting the rights of online customers. Meanwhile, in the U.S., companies have been reluctant to work with the government in providing U.S. online customers the same protection, because the majority of their profits stem from online advertising. These advertisements work so well because companies have been able to track consumer activities and in turn cater to them according to their habits. Implement government regulations that prevent big companies from doing that and their profits will plummet.