tudents will learn persuasive techniques used in advertising, specifically, pathos or emotion, logos or logic, and ethos or credibility/character. They will use this knowledge to analyze advertising in a variety of sources: print, television, and Web-based advertising. Students will also explore the concepts of demographics and marketing for a specific audience. The lesson will culminate in the production of an advertisement in one of several various forms of media, intended for a specific demographic.
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Persuasive Techniques in Advertising - ReadWriteThink - 0 views
Finding the Science Behind Science Fiction through Paired Readings - ReadWriteThink - 0 views
Audio Broadcasts and Podcasts: Oral Storytelling and Dramatization - ReadWriteThink - 0 views
Argument, Persuasion, or Propaganda? Analyzing World War II Posters - ReadWriteThink - 0 views
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students analyze World War II posters, chosen from online collections, to explore how argument, persuasion and propaganda differ.
Propaganda Techniques in Literature and Online Political Ads - ReadWriteThink - 0 views
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students are introduced to propaganda techniques and then identify examples in the text.
Book Report Alternative: Rewind the Plot! - ReadWriteThink - 3 views
Propaganda Techniques in Literature and Online Political Ads - ReadWriteThink - 0 views
Blogtopia: Blogging about Your Own Utopia - ReadWriteThink - 0 views
Argument, Persuasion, or Propaganda? Analyzing World War II Posters - ReadWriteThink - 0 views
Campaigning for Fair Use: Public Service Announcements on Copyright Awareness - ReadWri... - 0 views
Digital Reflections: Expressing Understanding of Content Through Photography - ReadWrit... - 0 views
Color My World: Expanding Meaning Potential through Media - ReadWriteThink - 0 views
The World of Haiku | EDSITEment - 0 views
Lonely as a Cloud: Using Poetry to Understand Similes - ReadWriteThink - 0 views
In the Poet's Shoes: Performing Poetry and Building Meaning - ReadWriteThink - 0 views