Group items tagged

unit in media criticism as much as reading non-fiction tex

The image projected on the screen in the front of the classroom is Magritte's painting of a pipe, including the words, "Ceci n'est pas une pipe." (1) I ask the students to each briefly make a guess why they think Magritte wrote that, since the painting is obviously a pipe. Some volunteers share their guesses with the class. One student nails it. "It's not a pipe; it's a drawing of a pipe!"

tudents will learn persuasive techniques used in advertising, specifically, pathos or emotion, logos or logic, and ethos or credibility/character. They will use this knowledge to analyze advertising in a variety of sources: print, television, and Web-based advertising. Students will also explore the concepts of demographics and marketing for a specific audience. The lesson will culminate in the production of an advertisement in one of several various forms of media, intended for a specific demographic.