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Google alerts is how we monitor our school brand. We use "Westwood Schools" +Camilla - this way it shows us everything for our school name and in our city. You can deliver to a feed or to email (many like email.) This way it will search and find things and email you when it finds it on the web. Lifehacker has an article on the creative uses for Google Alerts that you should read if it is your job to protect your brand for your business, school, or your own personal brand.

Another small change. Google alerts NO LONGER allows RSS delivery. This is a big deal for many of us who use the service to monitor our brand. Big yuck. I hope they don't discontinue this for Google news. IF you want to monitor your school's name, go to this site and set up the alert and send it to email.