Stats: Old Media's Decline, New Media's Ascent - 0 views
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J Black on 31 Jan 09Quick: what was the most widely-used form of media in 2008? If you guessed Internet news sites, blogs, or social networks, you'd be way off. Network TV news (NBC, CBS, ABC) is still used by the highest percentage of adult Internet users, with local newspapers and local TV news occupying the 2nd and 3rd positions, respectively, in a recently released survey from Ketchum. While old media is still on top, the trends in the survey, which has been conducted each of the last three years, point to a familiar story: media consumption habits are quickly changing. That said, some forms of new media are performing much better than others. For example: - Blogs are now used by 24% of Internet users, up from 13% in 2006 - Social networks are now used by 26% of Internet users, up from 17% in 2006 - Videocasts are now used by 11% of Internet users, up from 6% in 2006 Slower growers include: - RSS feeds: growing from 5 to 7 percent - Podcasts: growing from 5 to 7 percent - Business news sites: flat at 8 percent
