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launching a successful three-day free e-book campaign for Eric Lamet’s Holocaust memoir A Child al Confino (Adams Media)late last month to mark Holocaust Remembrance Day, she’s not only saying the “f” word but planning a new one for Valentine’s Day, Pride and Prejudice: The Wild and Wanton Edition (Adams Media). “It’s a different genre and timing,” she says. “We’ll see how it affects the other Wild and Wanton Edition, Wuthering Heights.”

With Lamet’s support, on January 27 F+W launched its first major freemium campaign across four e-book platforms: the Kindle, the Nook, Apple iBookstore, and Google. Within 24 hours, A Child al Confino had not only moved into the #1 position on Amazon’s free e-book bestseller list, but it stayed there for several days. “Traditionally in marketing, it peaks,” says Rados. “The fact that it held the position is exciting and encouraging.”

the e-book edition was downloaded 42,558 times

York Times has an interesting article looking at the younger generation that is just beginning to get involved in e-book reading thanks to parents purchasing the devices for them as gifts.

as only 6% in 2010, but is up to 20% so far in 2011.

Some teachers have been allowing kids to bring the devices to school for leisure reading, which is another factor that has convinced some parents to buy them.

But after launching a successful three-day free e-book campaign for Eric Lamet’s Holocaust memoir A Child al Confino (Adams Media)late last month to mark Holocaust Remembrance Day, she’s not only saying the “f” word but planning a new one for Valentine’s Day, Pride and Prejudice: The Wild and Wanton Edition (Adams Media). “It’s a different genre and timing,” she says. “We’ll see how it affects the other Wild and Wanton Edition, Wuthering Heights.”

She knows people who can do the editing work, and feels she could assemble a perfectly serviceable cover from licensed stock photography. And she was already doing the bulk of the publicity for the book herself.

formatting and uploading the book was remarkably easy, and with no more promotion than word of mouth on her mailing lists and social networking groups, it sold at least as well in the first few days as a paperback that St. Martin’s had published the month before.

Decided that the Apple ad was right and people wanted a “lean back” reading experience.

Primary challenge: how to design something new, and make it feel familiar. Two goals, let people know it what the Times and people had to understand it immediately after launching it.

4 rules: great ipad apps are platform savvy, start small and improve over time, demand collaboration to build and are crafted to enhance the lives of human beings.

I looked through today’s articles on The Daily and found an opinion piece about the possible death of chain bookstores (which I may very well blog tomorrow when I have more time to type), a piece about Milton Berle (because, naturally, comedians of the middle 20th century have great relevance today), something about Michael Jackson’s estate serving to enrich lawyers, a whole lot of stuff about the Superbowl, and not a whole lot else that sticks in my memory.

Perhaps the biggest indicator of the app’s half-bakedness came when I decided to share the bookstore article on Facebook. I hit the share icon in the upper right corner of the screen easily enough, and shared it through to Facebook—and what showed up on my wall was a picture of The Daily’s app launch icon along with the text “I want to share the web version of an article from The Daily, the tablet-based original news publication.” plus a bit.ly URL. That’s it. No indication of what the actual article was about.

“The Kindle did have some strengths,” said Ringle, “but it didn’t meet the needs of higher education in terms of being an alternative to paper.”

students found the iPad to be flexible and versatile enough to allow them to read course materials, annotate and highlight passages of text, pull up reference materials, store notes, and prepare reports.

they look for a complete solution ONLY, and do not seem to value any kind of part-solution, no matter how valuable.