Freemium Boosts e-Book Sales for F+W - 0 views
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launching a successful three-day free e-book campaign for Eric Lamet’s Holocaust memoir A Child al Confino (Adams Media)late last month to mark Holocaust Remembrance Day, she’s not only saying the “f” word but planning a new one for Valentine’s Day, Pride and Prejudice: The Wild and Wanton Edition (Adams Media). “It’s a different genre and timing,” she says. “We’ll see how it affects the other Wild and Wanton Edition, Wuthering Heights.”
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With Lamet’s support, on January 27 F+W launched its first major freemium campaign across four e-book platforms: the Kindle, the Nook, Apple iBookstore, and Google. Within 24 hours, A Child al Confino had not only moved into the #1 position on Amazon’s free e-book bestseller list, but it stayed there for several days. “Traditionally in marketing, it peaks,” says Rados. “The fact that it held the position is exciting and encouraging.”
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the e-book edition was downloaded 42,558 times