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She knows people who can do the editing work, and feels she could assemble a perfectly serviceable cover from licensed stock photography. And she was already doing the bulk of the publicity for the book herself.

formatting and uploading the book was remarkably easy, and with no more promotion than word of mouth on her mailing lists and social networking groups, it sold at least as well in the first few days as a paperback that St. Martin’s had published the month before.