As internet usage has grown, so too have the various online networks which connect family, friends, colleagues and people with shared interests.
Whilst it is often easy to gain a numerical overview of connections, friends or followers, this tends to add context, rather than insight – the fact remains, it can be difficult to dig that bit deeper and see how people within networks are linked.
This poses a challenge for digital communicators as we want to tap into big, social data and visualise networks; so we can see how ideas may spread, understand who knows whom and identity people that are influential within a particular context. After all, if you can understand a network, you gain insight into who people may trust, find influential and credible.
Rhondda Powling on 07 Jun 11Instructional uses of social networking software can provide opportunities for learning, connecting, and engagement.
