McDonald's: Sustainable Beef Options Are on the Horizon | Fortune.com - 0 views
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Del Birmingham on 28 Feb 17McDonald's purchases 2.5% of all the beef produced in the European Union alone-is a key player in the launch of two sustainable beef pilot programs in the U.S. One will attempt to measure beef sustainability through the entire supply chain in a research initiative conducted by the Noble Foundation. The other is a $4.5 million matching grant program run by a group of researchers to test grazing practices that can lead to a negative carbon impact.