Case Study: How Timberland Used a Smart Sustainability Story to Launch a Hot New Line (... - 0 views
-
Adriana Trujillo on 21 Jul 17Timberland knows the value of products that can be called sustainable, says Margaret Morey-Reuner, director of strategic partnerships and business development. One challenge is ensuring proper sourcing of materials, which the company has tried to address through a third-party certification process.