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Panera Bread has been using antibiotic-free meat for a decade, but unlike rival Chipotle, it's struggled to effectively communicate its green credentials to consumers. writes Andrew Marder. The company is introducing a communications strategy touting its produce, donations and community cafes for low-income families. "[T]here's a lot of value in the work that Panera is doing, and it just takes a few good ad campaigns to bring that value to bear on the bottom line," Marder writes.

More businesses accept that they should account for water, fertile soil, forests, air and more. Far fewer are naming a price for these resources.

Fashion marketing is predicated on the assumption that clothes fall out of fashion from season to season and that consumers must keep buying to stay hip, writes Ceri Heathcote. Sustainable brands should make a stand and encourage consumers to dress for their personal style rather than for marketer-created fashion trends, Heathcote argues.

For sustainable fishing businesses to succeed and proliferate, a green, ethical approach has to spread throughout the supply chain, writes Monica Jain. "It is also important that businesses that value sustainability demonstrate that they are successfully carving out market share from traditional sources, providing investors with confidence in these businesses' ability to succeed and grow," she writes.

More businesses accept that they should account for water, fertile soil, forests, air and more. Far fewer are naming a price for these resources.

Americans renew their relationship with paper, ditching the cheap stuff for reading news to buy expensive stock for photo-based cards and albums.

Over the last 50 years, human diets around the world have grown ever more similar and the trend shows no signs of slowing, with major consequences for human nutrition and global food security, according to research carried out at International Center for Tropical Agriculture.

Twenty-four out of 30 top companies in the packaged food, fast food and personal care industries have inadequate commitments or lack commitments altogether for sourcing sustainable palm oil for their products, according to the Union of Concerned Scientists (UCS).

European lawmakers are poised to sign off on a law that would allow airlines to avoid paying carbon fees for long-haul flights terminating in Europe. The move disappointed greens, who said lawmakers had secured little beyond vague promises of future action in exchange for the move. "European governments have conceded again to international pressure without getting anything meaningful in return," said transport activist Bill Hemmings

Bear Republic is taking things a step farther: In January, it was the first brewery to buy Cambrian's EcoVolt system, which uses electrically active organisms to clean wastewater for reuse while creating a high-quality biogas that helps offset the heat and electricity needed for Bear's production process

A group of 140 California firms have reiterated calls for legislators to deliver ambitious action on climate change with the release of a new declaration signaling their support for policies that serve to cut emissions and drive investment in clean tech.

Ecodesk launched a monitoring tool for businesses to track conflict minerals in supply chain. They want it to be an eary warning system for non-financial factors in supply chain, providing an understanding of potential problems

Chines courts are allowed to hand down the death penalty for serisous cases of pollution

Siemens Water Technologies magnetite ballasted CoMag System, which is already helping municipalities to increase water and wastewater treatment plant clarification performance in confined footprints, is now available for industrial water and wastewater treatment applications.

PlasRecycle has built the UK's first facility for reprocessing post-consumer polythene bags and packaging films to produce a plastic granulate that can be used for making new bags.

General Mills will obtain 100% of its 10 most-used ingredients from sustainable sources by 2020, setting a green goal for more than half of the company's total raw-material purchases. "General Mills is committed to creating long-term value for our business, and our society," says CEO Ken Powell

General Motors' enterprise data center in Detroit cut energy consumption 70% by installing a flywheel for battery-free backup power and implementing in-row cooling techniques. The facility also achieved LEED Gold certification.

Shell, General Electric and Clean Energy Fuels will begin construction next year on the US' first fuel station for liquefied natural gas-fueled cargo ships in Jacksonville, Fla., Bloomberg reports.

Materials market for energy efficient buildings, construction chemicals and flexible packaging will be the key growth areas in 2014 and beyond, according to Frost & Sullivan's predictions for the global chemical, materials and food industry.