Patagonia Out to Change the 'Filthy Business' of Denim | Sustainable Brands - 0 views
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Del Birmingham on 07 Aug 15Knowing how conventional cotton is grown and denim is made, always-a-better-way outdoor apparel brand Patagonia has set out to change the industry. The company has partnered with chemical company Archroma on a new denim collection, launched this week - which is Fair Trade certified and said to use 84 percent less water, 30 percent less energy and 25 percent less CO2 compared to conventional denim dyeing processes - as well as a campaign telling us all about it.