Record-breaking Black Friday Sales to Benefit the Planet - The Cleanest Line - 1 views
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Adriana Trujillo on 21 Dec 16* We'd be remiss if we didn't mention Patagonia's landmark decision to donate 100 percent of its global Black Friday sales to nonprofits benefiting the planet. The campaign was so popular, the company beat its goal of $2 million dollars in sales by five times that amount - resulting in $10 million in donations to hundreds of grassroots environmental organizations.