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Patagonia saw an astounding $10 million in Black Friday sales  ― five times its own expectations ― and, as promised, will donate every cent toward helping save the environment. The high-end outdoor apparel and gear retailer announced the record-breaking haul Monday, saying the "enormous love" its customers showed to the planet will benefit hundreds of grassroots environmental organizations around the world.

* We'd be remiss if we didn't mention Patagonia's landmark decision to donate 100 percent of its global Black Friday sales to nonprofits benefiting the planet. The campaign was so popular, the company beat its goal of $2 million dollars in sales by five times that amount - resulting in $10 million in donations to hundreds of grassroots environmental organizations.

REI reported a 9.3% jump in sales last year, when it launched a Black Friday campaign encouraging consumers to go outside rather than shop and closed its stores on the major shopping day. The outdoor retailer also grew its co-op membership by 7.3% in 2015, and now boasts more than 6 million members.

Chances are you don't prioritize your holiday wish list based on the chemical composition of the products on it. But informed shoppers are increasingly scrutinizing the items they're bringing into their homes with an eye to whether they include chemicals harmful to human health. That's inspiring more retailers to make meaningful changes to their chemical disclosure and elimination policies, according to a new industry report card released ahead of Black Friday.