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Adriana Trujillo

5 lessons for businesses from 2014 | GreenBiz - 0 views

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    As 2014 comes to a close and we launch into the new year with new ambitions challenged by changing operating realities, we share our most important lessons of the past year for the sustainable business community. The implications extend far beyond, of course.
Adriana Trujillo

How sustainability leaders deal with bullies | GreenBiz - 0 views

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    Lesson learned: The power of engaging a supplier or other partner hand-in-hand with an NGO partner is unbelievably impactful. It sends a message to internal and external stakeholders that this is not PR. It is real and sincere. You have to work with NGOs. NGOs are the sustainability thermometer for the consumer. Fortunately, there are lots of good choices for you to make.
Adriana Trujillo

Acidification of Pacific Coast Could Disrupt Entire Marine Food Web · Environ... - 0 views

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    Pacific Northwest shellfish producers are the first harbingers of a trend that may have wide ranging implications for the broader fishing industry: ocean acidification. By proactively seeking out adaptation solutions early on, the Northwest shellfish industry is attempting a self-rescue that may provide important lessons as other commercial species begin feeling the impacts of increasing acidification.
Adriana Trujillo

This small island offers big lessons on clean power | GreenBiz - 0 views

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    The Indonesian island Sumba is working to provide 100 percent renewable electricity to all 650,000 residents by 2025. 
Adriana Trujillo

How nature hums with lessons for business | GreenBiz - 0 views

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    Leveraging biomimicry's unique approach to research and design can lead to sustainable, profitable technologies that mitigate risk and reduce costs. 
Adriana Trujillo

Logistics lessons from Home Depot and Walmart | GreenBiz - 0 views

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    Transportation is one of the biggest sources of carbon emissions in the United States and globally, and shipping goods, or freight, is a big contributor. How can companies keep up with growing consumer demand for home and in-store delivery, while also cutting their greenhouse gas emissions?
Del Birmingham

Why Google Nudges Employees to Eat Less Meat - 0 views

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    Now Google, the longtime business leader, is taking lessons from behavioral economics and becoming a sustainability leader. For almost a year, the company has been nudging its employees to eat less meat, and it's working. Google has teamed up with the Better Buying Lab, a division of the World Resources Institute, which uses the nudge theory to "enable consumers to buy and consume more sustainable foods."
Adriana Trujillo

Case Study: How Timberland Used a Smart Sustainability Story to Launch a Hot New Line (... - 0 views

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    Timberland knows the value of products that can be called sustainable, says Margaret Morey-Reuner, director of strategic partnerships and business development. One challenge is ensuring proper sourcing of materials, which the company has tried to address through a third-party certification process.
Del Birmingham

Managing Climate Change: Lessons from the U.S. Navy - 0 views

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    The Department of Defense is clear-eyed about the challenges climate change poses. "The pressures caused by climate change will influence resource competition while placing additional burdens on economies, societies, and governance institutions around the world," the most recent Quadrennial Defense Review, issued in 2014, states. "These effects are threat multipliers that will aggravate stressors abroad such as poverty, environmental degradation, political instability, and social tensions-conditions that can enable terrorist activity and other forms of violence."
Adriana Trujillo

AT&T, EDF Toolkit Promises 28bn Gallons in Commercial Building Water Savings ... - 0 views

  • cooling towers typically use 28 percent of their daily water for cooling
  • The Building Water Efficiency toolkit is the result of data and lessons from pilot projects that ran across the US during the summer and fall of 2012.
  • For its own operations, AT&T says it identified water savings opportunities of 14 percent to 40 percent per pilot facility and did so in a way that also made business sense.
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  • $100,000 to install but AT&T expects it to produce more than $60,000 in annual water and sewer savings, paying for itself in less than two years.
  • $4,000 equipment upgrade to expand free air cooling will result in about $40,000 in annual savings, the company says.
  • AT&T aims to reduce its approximately 1 billion gallon annual cooling tower water use by 150 million gallons per year by 2015.
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    US commercial buildings can collectively save up to 28 billion gallons of water annually by using a suit of tools produced by AT&T and Environmental Defense Fund (EDF), the organizations say.
Del Birmingham

The Elephant's No Longer in the Room: Four Lessons Animal Rights Groups, Zoos... - 0 views

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    Ringling Brothers and Barnum & Bailey is ending more than a century where elephant acts were a defining mark of the circus. It is a smart business and political move, one that reflects a deeper change in cultural preferences. Even if animal rights activists motivated the change, in the long run it will likely attract more people more frequently to the circus, and reduce political and reputational risks to the company.
Adriana Trujillo

What Comes from the Heart Reaches the Heart: Communication Lessons from a Social Media ... - 0 views

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    Stand For Trees, a collaboration led by non-profit CodeREDD, is running a first-of-its kind consumer campaign that enables everyone - as opposed to just companies - to purchase verified carbon offsets. What's most remarkable about this is the unprecedented success of the main engagement tool the campaign is relying on - a video by social media celebrity Prince Ea, entitled Dear Future Generations: Sorry. It broke the record for most viral environmental campaign to date with more than 20 million views in its first 24 hours and over 50 million views in the first week. There could hardly be a better example of mainstreaming an important sustainability message. 
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