Group items tagged

Knowing how conventional cotton is grown and denim is made, Patagonia has set out to change the industry. The company has partnered with Archroma on a new denim collection, launched this week, which is said to use 84% less water, 30% less energy and 25% less CO2 compared to conventional denim dyeing processes - as well as a campaign telling us all about it.

Recycling clothes is hard, thanks to mixed materials used to make them and the poor quality of recycled cotton. That's why fast fashion retailer H&M is now offering an annual $1 million prize for winners who can come up with better ways to recycle what we wear.

Worn Again has developed a first-of-its-kind textile-to-textile chemical recycling technology . the aim is for this unique process to enable the 'recaptured' polyester and cellulose from cotton to be spun into new fabric, creating a circular resource model for textiles. H&M and Kering's PUMA brand will monitor the testing.

Knowing how conventional cotton is grown and denim is made, always-a-better-way outdoor apparel brand Patagonia has set out to change the industry. The company has partnered with chemical company Archroma on a new denim collection, launched this week - which is Fair Trade certified and said to use 84 percent less water, 30 percent less energy and 25 percent less CO2 compared to conventional denim dyeing processes - as well as a campaign telling us all about it.

The North Face may have just started a new trend in sustainable apparel: locally grown. Taking a cue from the local food movement, the outdoor apparel company developed an all-cotton hoodie that was grown, designed, cut and sewn within 150 miles of its corporate headquarters in California.

Finally, the fashion industry realizes we cannot continue this trend in a world where the rising population will have to devote more land to food - or even energy. We cannot continue to grow cotton like mad, nor can we endlessly spin fossil fuels into polyester or other synthetic fabrics. The road toward more sustainable fibers will be a long one with plenty of failures and misses, but it is one we need to take. That is, at least, absent a total rethink of how many clothes we really need in our closets - a discussion the large global clothing chains want to avoid.

Banana, pineapple and coconut don't just belong in the fridge, they're making their way into fashion now too.

This week, Levi's announced the Fall 2015 launch of the Levi's Wellthread™ Collection, which touts a holistic, sustainable design approach: The line was made in 100 percent cotton for easier recyclability, by empowered workers - and includes the first garments to feature Levi's Water<Less denim finishes, which use up to 50 percent less water. 

The European parliament has overwhelmingly backed a wide-ranging ban on single-use plastics in an effort to tackle pollution in seas, fields and waterways. Under the proposed directive, items such as plastic straws, cotton swabs, disposable plastic plates and cutlery would be banned by 2021, and 90% of plastic bottle recycled by 2025.

Adidas collaborated with Stella McCartney to launch an apparel and footwear line that aims to promote the importance of environmentally friendly fashion. The apparel and footwear line incorporates fabrics such as recycled polyester, organic cotton, and recycled ocean plastic.

Sales of organic produce have been steadily rising, and farmers worldwide have stepped up to provide a year-round supply of certified organic fruits and vegetables, experts say. Nearly all items in the produce section are available in organic, with prices fluctuating based on supply, says Claris Ritter of Alfalfa's Market in Colorado. "Price is really a function of supply, and we're still having greater demand than supply," Ritter said. "We'll have to see, if we ever do catch up to the demand, what happens with the price