Why H&M, Eileen Fisher and other fashion giants are saving forests | GreenBiz - 2 views
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Adriana Trujillo on 21 Oct 15Millions of trees are disappearing every year into the clothing on our backs. They're being felled to manufacture dissolving pulp, a key ingredient for fabrics such as rayon/viscose, modal and lyocell. Even worse, much of that pulp is wasted. That revelation was the impetus behind an apparel industry campaign created both to raise awareness of this issue and to nip it in the bud. More than two dozen fashion and apparel companies - including retailers and producers - are involved with the "Fashion Loved by Forest" initiative. They include Eileen Fisher, H&M, Levi Strauss, Lululemon Athletica, Marks & Spencer, Patagonia and Prana.