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Marketers plan strategies and method campaigns to boost sales and maintain a better relationship with the target audience and customers. Every marketer aims for at least a single long-term strategy to achieve their regular goals and targets. Points and Rewards is one such strategy that marketers have been following for a long time now. It is a concept that initiated the process of rewarding loyal customers for their loyalty towards the product. Points and Rewards promoted the concept of direct selling and referral marketing (indirect promotion strategy). Almost every industry has adopted the points-rewards combo in their marketing strategies.

To keep the business healthy and growing, marketers bring variations in their marketing strategies. The final goal of all these variations is to bring revenue for the business. In simpler words, the ULTIMATE objective of any business type is Revenue! Upselling is one of these variations that help you do that with ease. Nowadays the use of upselling techniques has increased to an extremely high level. Amazon, the founder of the upselling strategy, every year gains a very large amount of profit via leveraging upselling strategy. This sales figure has influenced other marketers to leverage upselling for their businesses too.

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Modernity, Technology, and Digitalization. Three terms but single orientation when we talk about the Internet. And when the Internet is talked about, Google tops the conversation. Google loves grabbing user attention. And so it keeps experimenting with its algorithms and is a frequent runner in the line of testing and updating something or the other. It isn't something new that Google search engine is used for browsing the information and products. But, the new thing is that Google has implemented the product card in the SERP and also some click-triggered buttons. You might be aware that nowadays people tend to compare prices for the product over different online stores before they make a purchase. Earlier, when any such query was made, Google used to show the search result cards from different platforms. Now, Google shows a separate shopping product card on the right panel of the search window. For any product you search, you will see the product card appearing on the right of your screen. The product card contains reviews, shop button, product details, and variants if any.

As your marketing team, and overall business, grows there are two big challenges you'll face. Access to the right content at the right time for the right audience, and reducing clutter. We have already discussed how you can auto-generate coupon codes for your customers based on their RFM ratings. We have also gone through how the fields and properties values can be used in HubSpot email workflows for a better customer-merchant relationship or CRM. Now, we'll try to get it to the next level; we'll limit redemptions to particular customer segments.

An analysis is extremely essential for a marketer to spotlight the various aspects affecting business growth. The best way to depict where your business is standing among thousands of competitors is to conduct a SWOT analysis. SWOT Analysis is a model invented in the late 1960s by a management Consultant named Albert Humphrey at the Stanford Research Institute. 500 Leading companies adopted the concept for long-term strategy build-up and planning at that time. Today, almost all the companies - Established or Start-ups prefer conducting a SWOT analysis. But, yet, they aren't aware of the real details and its application versatility.

Obviously! Google is trying to surprise us with every new morning. It has been the end of the month and the thrill is as fresh as beautiful February mornings. Every morning in this month, when I checked the latest news and trends, I just somehow wished to be served with something new from Google along with my morning tea. And Google also continued serving me the sizzling hot trends quite regularly. Well, I got occupied in researching and so this blog got delayed but I wanted to be sure before I share it with you guys. Favicon is a 16×16 pixel icon or image (usually .png type)of the logo, the first letter of the business name or the generic image that refers to your business identity. This is placed in the root directory of the website under the file favicon.ico. Favicon is the small icon that you see in the title tab or along the feeds in the DuckDuckGo browser, or while you are searching for any link in the Chrome History.

Gosh! There has been so much of buzz to what will happen and when. Now, it has Finally Happened! MOZ implemented it's newly updated DA metric on March 5, 2019, as announced in Feb 2019. With the implementation of the Domain Authority 2.0 metric, MOZ clearly stated to consider this as a relative metric. DA 2.0 works on the machine learning based model. It provides predictive scores for domains. Higher the score, higher the chance to rank in Google SERP. But, this does not signify in any case that the Domain Authority is a ranking factor. Domain Authority is only used by one domain to outrank the other. Domain Authority works in correlation with the Search Rankings.

Have you ever heard about repeat purchase? It is the most efficient yet difficult part of your sales marketing strategy. To increase purchase you should be generous enough to initiate sale, discounts and offers to your store. Because these are called a repeat purchase tool for your dear customers. Over the search engines, you must be getting thousands of content on 'How to increase repeat purchase?' But have you wondered what this will answer you how to increase purchase frequency? Yeah, this will ultimately work for your business.

Social media is one of the tools that elevates leads in the funnel in the most robust and cost-effective manner. Along with this, social media also saves you from spending a heavy budget on lead generation tools. Spreading brand awareness, acquiring engagement, and elevating traffic on site, the role of Social Media is not restricted only to THIS! Social media platforms help us in making our presence persistent in our audience's mind. So, if you are planning or already have a social media marketing strategy, I would suggest you to go through all the points I am going to share in this blog post, to make your brand stand out from your competitors.

A "Successful" sales funnel creation is all that matters. Planning sales funnel stages is a deal, it gives you the opportunity to convert your website visitors into paying customers. Calculating sales funnel overall conversion rates Say you have 8000 entrances (visitors) out of which 560 people buy products from your store at the end of the day. In that case, you would account a total of 7% conversion rate (which is considered to be a good number). However, most of us get stuck with calculating the conversion rates. Below is a small trick to calculate the conversion rate. Here, C depicts the Conversion rates.

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All lines of Business invest in email marketing, content marketing, social media marketing, PPC Ads, and other digital marketing strategies to meet the primary goals of their business. These priorities include "Authenticity, Integrity, and Reputation." But here, I would like to grab your attention to one of the most interesting facts about Social Media Branding! That is, according to the recent reports, 73% of small business have started marketing through social media platforms. This social media stat is simply saying, that social media platforms are no longer restricted only to Communication, Sharing, and Liking! I used to say, social media is much beyond anyone's expectations and thinking capabilities. Trust me, it's true. Social Media Platforms have given marketers, industries and businesses an opportunity to increase their outreach and spread their business boundaries. With these platforms, the marketers who have a business account on social media can effortlessly increase awareness, engagement, and conversions of their products and services.

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Hey! What's the ratio of the online business successes and failures for this year? Any idea? As per the varied sources, almost every year, thousands of start-ups are initiated but only 10% sustain. Every 9 out 10 businesses drop within 120 days of their establishment. Reason being…umm! There can be many. But, If the reason involved improper pre-planning or irresponsive behavior then that is a whole different issue. But, what if when you have a perfect plan, perfect strategy, and everything all good before you actually start. Then, what are the reasons that you are facing a downfall in the market instead of growth? Did you miss something very important? Well! If you are considerate that your start couldn't be better than what you planned and did. In that case, did you checked on for the after measures of your progress?… your SEO Analytics?

Coupon referral marketing is in use from centuries & its magic will never fade. Leverage coupon referrals to increase customer retention & acquisition rate.

If you are missing out this, you are certainly missing out a large chunk of your business by ignoring these 5 reasons for return and exchange for the brand.

Blockchain a radically oppertune way of sharing information being a valuable and transformative new age technology. This fact begs the question why this? why now?

For that we need to get to the basics of cryptocurrency technology.