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Obviously! Google is trying to surprise us with every new morning. It has been the end of the month and the thrill is as fresh as beautiful February mornings. Every morning in this month, when I checked the latest news and trends, I just somehow wished to be served with something new from Google along with my morning tea. And Google also continued serving me the sizzling hot trends quite regularly. Well, I got occupied in researching and so this blog got delayed but I wanted to be sure before I share it with you guys. Favicon is a 16×16 pixel icon or image (usually .png type)of the logo, the first letter of the business name or the generic image that refers to your business identity. This is placed in the root directory of the website under the file favicon.ico. Favicon is the small icon that you see in the title tab or along the feeds in the DuckDuckGo browser, or while you are searching for any link in the Chrome History.

Google always tries its best to make Google search easy and helpful for its audience. Whether you're searching for any information or buying any product on the internet, Google reduces your efforts as much as possible. As tweeted by Google SearchLiaison‏,

It came with a big-blow when search engine giant Google removed 'view image' tab and 'search by image' tab from its image search page. Now, the world will experience Google update image search in their results! Well, this took place when Google allowed the user of the Getty images to use their images without their permission, copyrighted image or giving credit to them. In support of this, Google and Getty's image signed a deal after which Getty images inboxed their contributors and patrons about their dropping off a complaint from the European Commission.

Recently, Google unveiled new bidding strategies for Google Ads at the Google Marketing Live Event. Today more than 70% of all Google Ads campaigners utilize Google Ads automated bidding, including Smart Bidding for both small and large businesses.

If yes, then we believe to boost conversion rate and ROI and to understand the complete working of Google Ads Hacks, a blog is not enough. But, knowing the latest Google Ads Hacks in PPC, in a simplistic way, might help you. There are chances that if you're already engrossed in research for Google Ads Hacks, you might have seen and overlooked some of the simple hacks listed. But, we will help you to effectively use those techniques in a unique way to boost ROI and conversion rate simultaneously. The best thing about these hacks is that they are specially crafted to meet the above mentioned common goals of every marketer whether he is running an online business or is a retailer.

New Speed Report is coming to Google search console as announced by Google at Google I/O 2019 as speed is one main factor to get your content rank.

In the business environment, you are like an impala fighting for its life in the open. To sustain and grow, you only have the option to keep running, strategically. And, your current strategy should be your target to mobile-friendly sites and Mobile SEO trends. According to recent studies, almost every 9 out of 10 individuals own a smartphone. Among this group, approx 87% of the users browse search engines at least once a day. Google has been tracking the progressive growth of mobile searches for quite a while now. Based on its observations, Google recommended website owners to make their site mobile-friendly to rank better.

After graduation from Boston University, Massachusetts U.S., Bella Andrew developed an Indian taste of eCommerce. Along with her friend who hails from Gujarat (about 12, 342km), she developed a unique pick of khadi as a staple material for her clothing business venture. Well, it is not that she was not reconciled for the plan by her parents. But, she was very adamant with her venture. But, soon the enthusiasm started dropping as she could not get many customers. So, she started researching on popular SEO trends that will help her to build an online presence. However, she could not understand them all.

Gosh! There has been so much of buzz to what will happen and when. Now, it has Finally Happened! MOZ implemented it's newly updated DA metric on March 5, 2019, as announced in Feb 2019. With the implementation of the Domain Authority 2.0 metric, MOZ clearly stated to consider this as a relative metric. DA 2.0 works on the machine learning based model. It provides predictive scores for domains. Higher the score, higher the chance to rank in Google SERP. But, this does not signify in any case that the Domain Authority is a ranking factor. Domain Authority is only used by one domain to outrank the other. Domain Authority works in correlation with the Search Rankings.

With changing technological trends, Twitter is rolling out several updates that include live-streaming with friends as one of its unique features that have been lacking before. Collaboration between Twitter and its live-streaming app-Periscope is taking a new turn altogether. Now, Twitter is testing its live-streaming feature. Similarly to Periscope's recent update, Twitter will also allow its followers to participate in live streaming but in audio form only.